Pfizer - Got Booster - Case Study (Cannes 2023)
To keep fighting COVID, we needed to put it back in the spotlight. So we created “Got Booster?”, a campaign inspired by the iconic “Got Milk?” ads that compelled the world to pay attention to milk again. True, America was ignoring COVID, but who better to cut through the apathy than Martha Stewart brandishing a samurai sword and John Legend playing a honey piano.
VMLY&R NYC (USA) + São Paulo (Brazil)
Awards:
Silver for "Got Booster?" - David Ogilvy Awards!
Silver for "Got Booster?" - David Ogilvy Awards!
