Fresh Dinner Ideas
Woolworths Metro is your go-to destination for a wide array of quick and easy meal options that effortlessly combine convenience with delectable flavors. Simplifying dinnertime with Fresh Dinner Ideas! Quick and easy meal solutions that cater to diverse needs, you can savor delicious and hassle-free dining experiences whenever you need them.
The brief was to create Point of Sale suite and digital screens that would engage customers by helping them choose their dinner plan. Scanning the QR code would direct customers to the woolies website with the full recipe, prep time and ingredients which are available at the ready in-store. Five Fresh Dinner recipes were trialed on the first few weeks. I was tasked in converting these static imagery into engaging, mouth-watering meals that everyone could enjoy.
