THE BRIEF
Design a packaging for the Venchi's Easter eggs 2022 for the 'Cuor di Cacao',
'Children' and 'Trends' collection.
CUOR DI CACAO
Representing the taste experience and history of cocoa, using the
shapes of the cocoa bean, the flowers of its plant and its seeds to create a deconstructed composition in fresh, cheerful colours.
Pink, orange and red palettes juxtaposed with cocoa brown and cool colours help to distinguish the different percentages of cocoa.
shapes of the cocoa bean, the flowers of its plant and its seeds to create a deconstructed composition in fresh, cheerful colours.
Pink, orange and red palettes juxtaposed with cocoa brown and cool colours help to distinguish the different percentages of cocoa.
CHILDREN
The focus of the pack is the reuse of paper as a game.
Through illustrations of different animals known by their coat and a game of colour cancellation made with a sheet of acetate tied to the collar, the children will have to discover the animals' second coat, encountering a zebra with polka dots or a leopard with stripes.
Through illustrations of different animals known by their coat and a game of colour cancellation made with a sheet of acetate tied to the collar, the children will have to discover the animals' second coat, encountering a zebra with polka dots or a leopard with stripes.
TRENDS
Each year the theme of this collection changes, to create a pack that will impress the most sophisticated customers.
The proposal symbolises Italian creativity and quality through fashion.
The proposal symbolises Italian creativity and quality through fashion.
Recalling, through colours and patterns, the Italian haute couture of designer Emilio Pucci.
This project has been selected as the winner and produced for Easter 2022.
Project designed and realised by: Giulia Sardo, Ilaria Porto, Marco Sechi & Jacopo Nicosanti
