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Unproduced WWE 2K15 Pitch
2K's brief for this unproduced pitch was to scare them. Their legal team was shaking in their boots.

STRATEGY 1: If Only Every Game Was Wrestling
The WWE franchise is in a category all its own. The only way to grab the attention from other categories is for WWE 2K15 to assert dominance, shake things up and lay a smackdown on other games.
STRATEGY 2: Get Away With Anything
WWE 2K15 lets you break all the rules and get away with it, so what better way to promote it by breaking the rules of advertising itself. Rather than glorify cover boy John Cena, this campaign sets out to sabotage him.