Poetry Is Performance.
Life is movement.
Life is movement.
Make every journey a clear demonstration of what a certified Cobra must do. Superformance is the only Cobra reproduction certified by Carroll Shelby to be "as close to correct and well-built as possible." We developed marketing that positioned the vehicle to affluent car buyers and enthusiasts to add to their collection. We increased awareness and desire for the product through traditional advertising, online and social media channels. The result was an exclusive value proposition that increased the demand for the Superformance MKIII race cars as well as customer loyalty. We leap frogged competition from BMW, Porsche and Ferrari. This content appeared in various publications and was also entered into Communication Arts Best of 2010. These adverts have since appeared along with the cars at various racing events and car shows including: Historic Races at Laguna Seca, Palo Alto Concours d'Elegance and the Pebble Beach Concours d'Elegance. Superformance is one of the highest quality hand-made automotive manufacturers. Sales are up and the dealers are happy.
