Pull Like You Are The Biggest And Baddest In The Bar And Everyone Knows It.
Step up to the scale.
Step up to the scale.
The strategy: Increase the appeal of athletics to prospects applying to study at the prestigious University of Toronto and to have them sign up for one of the 44 athletic teams without succumbing to the Nike formula. I rowed for a number of years in boarding school and college. These ads capture a feeling every hard core oarsperson knows well. These appeared in the Canadian press, college newspapers including the Varsity and as outdoor boards in Toronto.