Series of commissioned illustrations
for SmartStart Health (website)
for SmartStart Health (website)
It is developing SmartStart CGM, a patient education app to make it easier to use
life-changing continuous glucose monitoring technology. Illustrations bring a genuine human touch to the SmartStart app, provide an element of ease and comfort as well
as a sense of fun for the user.
life-changing continuous glucose monitoring technology. Illustrations bring a genuine human touch to the SmartStart app, provide an element of ease and comfort as well
as a sense of fun for the user.
It was important to bring a genuine human touch to the SmartStart app, people with diabetes have always had to deal with lots of messy written notations, generic stock images and scientific jargon whenever dealing with education surrounding the condition.
Illustrations were art directed by Creative Lead Fernanda Marth
and SmartStart Health CEO Melissa Holloway
and SmartStart Health CEO Melissa Holloway
