In this Behance post, I am excited to showcase a selection of my work for the personalization of Guardian of the Galaxy Vol. 3 merchandise at IGP. As a curator and designer, I had the opportunity to enhance and improvise upon the existing designs, while the talented team at IGP supported the execution. Join me on this creative journey as we explore the unique and customized products inspired by the beloved Guardians of the Galaxy franchise.
Design Brief: The design brief presented a thrilling challenge—to utilize the available creatives differently than our competitors. We were tasked with creating something original from the vast creative bank provided by the Marvel portal. Additionally, we were expected to leverage IGP's unique selling proposition (USP) to further enhance the designs.
Recognizing the desire for personalized accessories, I collaborated with the team to develop a line of customizable merchandise. Fans could now own items such as phone cases, mugs, and backpacks with their favorite Guardians of the Galaxy characters and motifs. By providing a range of customization options, I aimed to give fans the freedom to express their individuality while showcasing their love for the franchise.
The personalization of Guardian of the Galaxy Vol. 3 merchandise at IGP was a thrilling creative journey. By curating, improvising, and enhancing the designs, I strived to bring the magic of the franchise to life on various products. The support and collaboration of the dedicated team at IGP ensured that these personalized items became cherished possessions for fans all over the world. It has been an honor to contribute to the Guardians of the Galaxy community, and I hope that through this Behance post, you have felt the same passion and excitement that went into creating these unique pieces of merchandise.
The media coverage and promotion of the merchandise catalogue you worked on: