ESPOIR
THE SLEEK LIPSTICK KIT
Break away from the lipstick frame with never-boring colors and lightweight makeup gestures.
This is the new “The Slick” lipstick kit from Espoir, an unrivaled premium makeup brand.
HEAZ designed a three-dimensional, lip-shaped kit to superficially portray the products inside.
The bold and engaging packaging opens up to an advent calendar style of “The Slick’s” 4 shades, which are organized by the color of the lipstick.
The colors are rendered onto the 4 boxes inside so that the shade of the lipstick may be discerned at a glance.
Client. espoir
Year. 2022
Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hansol Ryu, Youna Cho, Jina Roh
Photographer. Junghun Yeom
