CLIO
NO STANDARD COLLECTION
LAUNCHING KIT
This is the launch kit for Clio’s newly introduced “No Standard Collection”.
The collection, which consists of two types of eye palettes and lip tints, contains the message to “overcome social norms and express the real me”. HEAZ took the chic mood and striking typography present in the product packaging and emphasized these elements for the design of the launch kit. The key copy on the front is embossed to provide a multi-dimensional look, and the act of tearing the perforated strip contributes to the unboxing experience. Once opened, the revealed copy is juxtaposed with the original word “Standard” to take on a whole new meaning, effectively creating a bold message from Clio that lasts.
Client. CLIO
Year. 2022
Year. 2022
Location. South Korea
Art Director. Jinsung Yang
Designer. Jiyoung Hong
Photographer. Junghun Yeom
Art Director. Jinsung Yang
Designer. Jiyoung Hong
Photographer. Junghun Yeom
