Alex Vitti's profile

Expedia – Made to Travel – Visual Applications

Expedia – Made to Travel
Visual identity application and exploration
"Travel taps into what makes us human." As a trusted travel expert, it is Expedia's mission is to help unlock these experiences. The goal of the Made To Travel campaign was to link Expedia with the traveller experience — going on the journey together. 

It was a comprehensive refresh of Expedia's visual identity, and was the collaborative work of an enormous number of talented designers, writers, strategists, and beyond. Lead by Hector Muelas, Luke Harris, and Kevin Tenglin, the team also worked extensively with the brilliant folks at the ad agency, Anomaly, to bring this vision to life. 


I contributed in the form of production work, conceptual design, digital & social art direction, and brand development experimentation across more diverse applications (one-off, internal, proof-of-concept, international, seasonal etc).
Expedia – Made to Travel – Visual Applications
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Expedia – Made to Travel – Visual Applications

Published: