Campbell Scientific is proud to be internationally recognized as the leading designer and manufacturer of measurement and control instruments. Since 1974, their technology has helped provide clean air and water, sources of renewable energy, sources of quality food, well-built infrastructure, and safe and efficient transportation. What they do, matters. Their branding and visual identity, however, had become outdated and no longer reflected their standing as a leader in the industry. This was an exciting opportunity to modernize their identity and position them for continued success.