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Develop a cohesive look and feel across all marketing, advertising, and overall branding throughout the lead-up to the 2014 Bay to Breakers 12K r… Read More
Develop a cohesive look and feel across all marketing, advertising, and overall branding throughout the lead-up to the 2014 Bay to Breakers 12K race in San Francisco. This was to be based off an updated logo colorway as well as an all new website. The race had very little continuity in branding from year to year. There was not a clear message and brand relative to the race, with word of mouth and history being all that was used to promote the race in years past. This campaign aimed to fix that, following specific style guidelines developed from 0ctober 2013 all the way until race day on May 18, 2014. Read Less
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