Why is Google My Business Important for Your Business?
Let’s start with a story!
Mr. Alex has two friends named Mr. Paul and Mr. Singh. It is almost Christmas, and Mr. Paul has to host a small party for his friends and their families. He is looking for professional decoration services.
At the same time, Mr. Singh is planning to expand his business, and he needs help with a lot of things, like finding a bigger office, purchasing furniture, stationery, electronics, etc., hiring employees, interior decoration of the new office, and a lot of other things. He needs the services of a realtor, a hiring agency, and interior decorators. He also needs to find businesses that offer office furniture, stationery products, and electronics items. What do you think Mr. Paul and Mr. Singh should do?
Exactly! That is what Mr. Alex suggested. On his suggestion, both the friends started searching Google and contacting businesses and service providers in their area. If you have noticed, both Mr. Paul and Mr. Singh must find services and businesses locally. Otherwise, they will have to bear the expenses of transportation for most of the products and, in some cases, the cost of travel expenses of the service providers. In the case of the realtor and hiring agency, finding local businesses often guarantees a smooth and better experience.
Google My Business listings made their lives easier by connecting them to the local businesses that offered exactly what they needed. Now imagine, what would have happened if Google didn’t offer the convenience of searching businesses locally? It would have been possible that both Mr. Paul and Mr. Singh would have ended up spending a lot more time searching for the right services. Not to mention all the additional delays that they had to face due to the physical distance between them and the service providers.
So, you have understood the importance of Google My Business for your customers. Now let’s move on and try to uncover the importance and benefits of Google My Business for your business. However, before we jump on to our topic, let us first get on with the basics:
What is Google “My Business?”
You need customers, and the customers need your product or service. As finding customers near your location is a boon for your business, finding the desired product or service nearby is highly convenient for the customers. This is where Google My Business comes in to bring them together.
Google My Business or GMB is a prolific service offered by Google that empowers business owners with the option to set up a free business profile; so it becomes easier for people like Mr. Paul and Mr. Singh to find such businesses across Google Maps and local search results.
All Mr. Paul has to do is to search for “party decorators near me”, and all the businesses that have listed their location on Google Maps will appear in the search results. The same will be the case for Mr. Singh and everyone else looking for local businesses and service providers near them.
GMB brings local customers to businesses who are selling the products or services demanded or needed by these customers. This opens up a lot of opportunities to target a huge chunk of the audience that lives around the location of your business, but remains untouched from the scope of your generic targeting.
How Does It Work?
When you list the location of your business, it is updated in the database of Google. Now, suppose a person in the neighboring area needs a product or service that you offer. They search for the same on Google followed by the phrase “Near Me”. For example:
Let us suppose that you own a real estate business, and Mr. Singh needs to rent an office space. Now, he may search for ‘Realtors near me’ and it will lead to an automatic background process by Google algorithm to deliver accurate results. This process will involve the following steps:
As soon as Mr. Singh hits the Search button, the Google algorithm will automatically detect the location of Mr. Singh
Next, it will compile a list of all the related businesses in the area spanning a few kilometers around Mr. Singh
Lastly, this list will appear as search results
Now, all the businesses that are listed on GMB will appear in the search results. Your real estate business might be very famous in the area but it will not appear in this specific search result if you have not set up a Business Profile on Google My Business.
For more details, please visit: https://www.startmetricservices.com/blog/why-is-google-my-business-important-for-your-business/
