S I P I D E N T I T Y A N D B R A N D I N G
creating a universe that conspires to deliver your drink
Partner-in-charge & Creative director Itu Chaudhuri | Design concept Itu Chaudhuri | Design development Ritu Kumari, Saumya Dalal | Website & App ui Arpit Sharma | Alternate design concept Anshika Sharma, Sneha Mahajan, Pradyut Nath, Ritu Kumari | Writer Itu Chaudhuri, Akhoury Abhishek | Project duration 5 months
Sip, an AlcoBev delivery platform will deliver alcohol of your choice, to your doorsteps across India now. A much awaited business and delivery platform deserved a unique and celebratory brand idea and approach. ICD creates a memorable, distinct and a delightful brand position, to catch the troubled consumer’s (alcohol shopping = woe in India) attention. Shop—ship—sip, now always in peace!
exploring new characters for future brand stories
Delving deeper into the universe, we explored and developed a cast of supporting characters who can come into the picture later—a mischievous monkey, a slinky cat, a peppy penguin among others. We delivered this set to the brand, so that it can introduce them as the story develops, to deliver more delight and booze, of course.
read more about this project at www.icdindia.com
