Advertising campaigns run by the Grey Matter marketing team usually consist of magazine adverts (double, single or half-page ads) that will feature in Grey Matter's own HardCopy magazine.
If there is a particular campaign that the publisher wants to run this will be the top priority, otherwise one will be provided by Grey Matter with the publisher's approval.
With Visual Studio there was a big incentive to create a section on the Grey Matter website where their customers could access a variety of information regarding Microsoft's developer tool.
Information regarding anything from the features included within Visual Studio to third party products are available for the customer to read about.
Banner advertising will usually try to complement the advert or landing pages that the publisher wishes to promote. As the Grey Matter website uses a bespoke banner size, most banners need adjusting or designing from scratch.