The aim of this project was to update the well known Ice cream brand kelly’s of cornwall through a new range of engaging packaging. The Kelly’s brand story is one of authenticity and provenance. From green to cream.  I felt that the current packaging designs didn’t reflect their passion or quality of Ingredients.  I wanted to rid the brand of their current dated designs & replace the tired imagery with a new exciting visual language which would make their products appear fun friendly and local.