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The housewives’ life is hardly dominated with piles of dishes, generally several times a day. Thankfully, they are aware of Fairy’s extremely imp… Read More
The housewives’ life is hardly dominated with piles of dishes, generally several times a day. Thankfully, they are aware of Fairy’s extremely impressive grease cutting power and the durability of a bottle. The latest ad gets the right perspective in this context, by focusing on Fairy’s ultimate power which is capable to wash ten thousands of plates. The visual focuses on the toughness of dishwashing and acknowledges that with just one bottle of Fairy, you have the power to conquer even the “mountains”. The photographer credit bears the signature of Cihan Ünalan who shot approximately 400 different combinations of the plates and the “CGI blended with real photos” is done in 12 days by Magic Group Media, Amsterdam. Read Less
Published:

Fairy - CONQUER, 2014
Agency: Grey Istanbul 
Executive Creative Director: Engin Kafadar
Deputy Creative Director: Erdinc Mutlu
Art Director: Tolga özbakır
Photography: Cihan Ünalan
Retouch & CGI: Magic Group Amsterdam