Branding, Collateral & Web Design
2022
Eden West Luxury Apartments
Eden West, a luxurious apartment building nestled in the vibrant city of Tamarac, Florida. Designed with modern interiors and tailored to the discerning tastes of young professionals, Eden West offers a sophisticated and inviting living experience.
The branding of Eden West draws inspiration from its sleek and contemporary design. The color palette exudes a sense of seriousness and refinement, with cool tones dominating the visual identity. These cool tones, ranging from elegant blues to crisp grays, create an atmosphere of understated elegance and timeless style. To infuse a touch of playfulness and warmth, a terracotta shade is introduced as an accent color. This terracotta hue adds a pop of vibrancy, enlivening the overall aesthetic and creating a sense of liveliness within the space.
Patterns used in the branding take cues from the exquisite wood finishes adorning the walls of Eden West. These patterns evoke a sense of natural beauty and warmth, creating a harmonious connection between the modernity of the interiors and the organic elements of nature.
Branding Agency: The Brand Collective
Art Direction: Mariana Fuguet, Miguel Camacho
Art Direction: Mariana Fuguet, Miguel Camacho
Logo Design: Miguel Camacho
Visual Identity Design: Mariana Fuguet
Visual Identity Design: Mariana Fuguet
Print & Digital Collateral: Mariana Fuguet
UX/UI Design: Mariana Fuguet & Mauricio Carrasco
Client: Eden West Apartments
Client: Eden West Apartments