This was made for the Recreate Packaging competition which was a collaboration between Stora Enso and Orkla.
This is a description of the brief:
"Create a packaging solution that has a positive impact on reducing food waste with renewable materials supplied by Stora Enso. Choose between a suitable packaging from Orkla’s food brands or come up with your own design."
At Odd Eye Confectioners, we believe in crafting snacks that ignite your sense of adventure. That's why we're thrilled to present Adventurous Almond, part of our range of chocolate-covered nut snacks designed to tantalise your taste buds and nourish your body.
Our target market is the bold and adventurous individuals who dare to stand out from the crowd. We understand that you seek unconventional experiences, even in your snacks. That's why we've meticulously crafted Adventurous Almond as a one-of-a-kind treat that satisfies your cravings while keeping your well-being in mind.
At Odd Eye, we have created a range of chocolate-covered nut snacks that cater to every palate and preference. From the zesty Crazy Cashew to the exotic Peculiar Pistachio, each variety is a unique delight that combines healthiness with indulgence.
What makes it special? We coat our almonds with premium dark chocolate—rich, intense, and lower in sugar compared to milk chocolate. Indulge in this exquisite fusion of flavours without guilt.
But there's more! Adventurous Almond's packaging features a unique gauge that shows you just how much of this delightful snack you've enjoyed. It's like having your own charming companion along for the journey.
Our gauge serves a purpose beyond aesthetics. It's designed to help you reduce food waste and make more conscious snacking choices. With each bite you take, the gauge visually represents how much of the snack you've enjoyed. This allows you to easily monitor your portion sizes and enjoy Adventurous Almond in a balanced way.
By having this gauge, we aim to empower our consumers to make informed decisions about their snacking habits. It's a small but impactful step towards reducing unnecessary waste and promoting a healthier relationship with food.
Join us on a flavourful journey and experience the thrill of Adventurous Almond and our captivating chocolate-covered nut snacks. Discover the extraordinary with Odd Eye Confectioners and embrace the joy of bold and healthier indulgence.
As for materials and crafting, we will be making use of the Stora Enso CKB Nude Brown Kraft Board. Additionally in order to craft the gauge we have decided to either make it something that the consumer can tear out or to use a clear plastic sheet to show the snacks inside of the container without any wear and tear. The packaging will be compact and is estimated to fit perfectly onto an A3 piece of cardboard.
