MIWAY BIKER'S CAMPAIGN 2023
Brief
Roll out supporting digital and social-media collateral to amplify the ‘Biker’ TVC currently flighting on television. The tone of the creative should be “we’ve got you covered”, whether you’re a biker or (traditional) driver. It should also articulate the ‘comfort’ of having comprehensive cover – “help when you need it, whereveryou are.” We were also tasked to make the campaign more fun and engaging for the audience.
In collaboration with:
- Sizwe Mbisa | Copywriter
- Roanna Williams | CCO
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