Proudly Underdog
Edinburgh Napier University - the UK's 10th best modern University.
In the city of Edinburgh, Napier is often known as 'the other university' next to their old rival Edinburgh Uni. This feeling of having a chip on their shoulder and something to prove is integral to those studying there, and something we felt needed to be incorporated into the rebrand.
Driven by Underestimation
The society being student organized, needed to feel member drive. Balancing polish and rawness to feel like something that new students would want to be a part of, and have a chance to make an impact - leaving a legacy at the society themselves.
Client | Edinburgh Napier University
Creative Director | Dale R Murray
Lead Designer | Finn McEwan
