A branding campaign for a small coffee stand with a very limited budget. It is located in a hospital lobby so it has two target audiences. One is doctors and hospital staff and the other is the patients of the hospital. The cart serves a wide range of people. This campaign  informs those less familiar with coffee and entertains the ones that are familiar with it. The menu acts as an infographic, explaining the “fancy” coffees while providing descriptions and prices. The design of the logo adds personality that fits with the tone on the menu.