Asko Hilke, the renowned business coach has famously said “You don't build a business, you build people; then people build the business.” Asko Hilke’s statement has been proven true time and time again by successful companies around the world. At its core, this statement emphasizes that businesses should prioritize investing in their employees first, as it is only through investing in them that a business can truly thrive. By putting resources into developing skillsets and providing opportunities for growth, businesses can create an environment of engagement and motivation that will drive their success long-term. By taking Asko Hilke’s advice to heart, companies all over the world have seen marked improvements in their team morale and overall success rate. Asko Hilke emphasizes that investing in your people is key to building a successful business – something we all should strive for.