Task: To create a brochure to promote SXSW 2014's Music Festival

 

I decided to go with a simple tri-fold brochure, to keep things neat and straightforward for readers to read the brochure. SXSW's main colours this year are green, yellow and black and therefore I decided to incorporate these colours into the brochure. The curvy patterns in the brochure was inspired from SXSW's website itself, as it can be seen everywhere in the website. I decide to follow that and infuse it into my brochure.

Since it's a brochure, I wanted to keep the content minimal. Since I am promoting a music festival, I figured it would be best to promote some of the highlights of this festival – Performances and Sessions.