One of my most significant responsibilities as a visual merchandiser and coordinator URBN Shop 543 & Jharoka (URBN's community coffee shop and dining area) was creating graphics to be used throughout the area and for seasonal & catered events.

This includes signage for menus, stickers and labels for products packaged on-site, magnets for establishment hours, and menus for pop-up and private events.

During the Thanksgiving season, URBN does a company-wide pie & baked goods sale spanning over a few weeks. I was tasked with creating adhesive labels for each of the baked goods that was cohesive with the URBN brand and with the autumnal season. They placed an emphasis on Anthropologie's "hand-made, curated" aesthetic. I used Adobe Photoshop & Illustrator for these.

Above are two examples of menus I was tasked with creating visuals for; one for the regular coffee shop menu that was to be cohesive with the bohemian, warm feel of the coffee shop, and one for an Oktoberfest-themed pop-up, which was to be kept minimalistic but still in theme. Adobe Photoshop was used for these signs.

One of my daily tasks was creating signage for updated menu items for both the coffee shop and the dining area. The aesthetic was to be kept cohesive with the rest of the signage and the overall atmosphere. This often required cross-team cooperation; I had to obtain information regarding the specials, ingredients, and allergens from the URBN kitchen line cooks, cross-check with sous chefs to ensure the information was correct, and then checking with the visual team to make sure my signage was appropriate. Adobe Photoshop was used.

A magnet I created to be used on the beverage case regarding the establishment's hours of operation. Magnets were then uploaded and ordered from StickerMule. Adobe Photoshop & Illustrator were utilized.

Napkin holder inserts I was tasked with making for Jharoka. Both were to contain URBN branding and have aesthetic that fit each respective atmosphere. Adobe Photoshop & Illustrator were utilized.