HIMALAYAS FOOD PACKAGING
ILLUSTRATED RICE & SALT PACKAGING
Commissioned work for Matter Design Agency, Egypt
The visual respresents the story of the Rice and Salt, exported from Pakistan.
With home grown, fresh, straight from the farm to your plates approach, the look and feel of the design has been inspired by Pakistani Truck Art that reflects the lively and colorful farms of Punjab and Sindh in Pakistan.
Digital Print on Paper
RICE ILLUSTRATION- The farmers work day in day out on their lands to produce the finest quality of Basmati Rice all year round. Basant is a local festival celebrated every year at the start of Spring when the crops are fully ready to be cut and sent to the cities. Farmers mark this occasion with dances to the beat of dhol. The rice is brough to the cities and eventaully to our homes where it becomes a part of various cuisines. Specially Biryani- The all time favourite dish of Pakistani people.
SALT ILLUSTRATION- The Khewra Mine is the second largest salt mine in the world. Located near the city of Jehlum, this is a beautiful tourist attraction as well as a source of income for many. The salt is taken out on regular basis. There are many creative features on the location as well such as a mosque completely made of salt, a cafetaria and shops made out of salt. Artifacts such as lamps and sculptures made out of salt are also for sale there. The salt is taken to the cities, purifed and packed and eventually reaches our desi resturants where it is used in various dishes like Tikkas and Kebabs which are a favourite of many Pakistanis.