Irina Il’ina's profile

SAROKA handmade jewelry | Brand Identity



SAROKA handmade jewelry

Saroka are handmade necklaces in an elegant grunge style. They perfectly complement basic, monochrome, uncomplicated clothes, making it stand out in the background and adding a finishing touch to the look. Each creation is a unique design.

The main idea of the brand is self-expression is accessible to everyone, regardless of gender or age. This is a simple way to be happier and find harmony with your own inner world. The main value is freedom.

Project objectives: brand identity and packaging design considering a limited budget, as well as the possibility of improving the packaging in the future, to create a visual concept for Instagram.

In the process, a corporate identity was developed that reflected the brand values and its target audience. It included a logo (basic and short versions), a sign and pattern, a colour palette and branded fonts, media layouts (jewellery packaging, gift certificates, business cards), a visual for Instagram and a guideline.





Thanks for watching!

I AM OPEN TO NEW COLLABORATIONS, 
CONTACT ME ON TELEGRAM / INSTAGRAM.
I would be happy to help you create a brand identity 
that matches your values and goals.

DESIGNER: ILINA IRINA


SAROKA handmade jewelry | Brand Identity
Published:

SAROKA handmade jewelry | Brand Identity

Published: