Creative Director: Tran Vu Tuan Dang
Senior Copywriter: Trang Luong
Rural moms' behaviors is using proxy for their toilet sanitation yet they are not aware how harmful the bacteria hidden below those stains would affect family’s health.
Conceptualizing the bacterias hidden on yellow stubborn stains as “rural legend” to exaggerate how harmful and scary these bacteria can affect the most vulnerable victim: kids.
The story shows clearly a contrast between unreal and intangible spiritual factor - how bacteria can’t be easily cleared with proxy - and tangible solution - using VIM to sanitize toilet 10 times cleaner
