Greetings to everyone :)
I am excited to show you the master key visuals that I created for Midea company, one of the leading manufacturers of air conditioners in the world, for their new campaign launch in the Middle East. The campaign highlights the most powerful and innovative product (GENGEAR) Air conditioner, which saves more electricity and energy for users and the planet by using a smart inverter technology that adjusts the cooling capacity according to the room temperature.
I am excited to show you the master key visuals that I created for Midea company, one of the leading manufacturers of air conditioners in the world, for their new campaign launch in the Middle East. The campaign highlights the most powerful and innovative product (GENGEAR) Air conditioner, which saves more electricity and energy for users and the planet by using a smart inverter technology that adjusts the cooling capacity according to the room temperature.
I researched our target markets for (GENGEAR) and discovered the most powerful insight of our target audience: they face frequent power outages in their countries due to political instability, natural disasters, or poor infrastructure. In some countries, they depend on generators and batteries for their electricity needs, which are costly and harmful to the environment.
So I devised the best solution to attract the audience: blending the product with (Dry Cell Battery), which they use daily for their devices and appliances. I wanted to show them how (GENGEAR) Air conditioner can work with minimal power consumption and still provide optimal cooling performance.
Midea is a global leader in home appliances and a proud partner of Manchester City Football Club. Midea has been supporting the men's team since January 2020 and has recently expanded its partnership to include the women's team and New York City FC. Midea shares Manchester City's vision of delivering innovative and high-quality solutions to fans and customers around the world.
