TATLIN. Brand concept and visualization.
(2021)
In 1923 Vladimir Tatlin presented "normal clothing", a sample of universal work clothes.
A brand based on new interpretation of the forms and methods of the avant garde artist Vladimir Tatlin. This project includes the creation of a logo and sketches of the collection.
research
1. Vladimir Tatlin "Normal Clothing", 1923; 2. Vladimir Tatlin. Sketch, 1923
1, 3. Vladimir Tatlin "Normal Clothing"; 2. Vladimir Tatlin "Normal suit", casual suit model, 1923-1924
Shifra Kazhdan and Ksenia Peretrukhina "Long live the art of Tatlin!", 2000/2018
branding & visualization
logotype
colors
sketches
Outerwear is made of waterproof fabric. The most prone to wear parts of the garment are removable and easy replaceable. That makes the brand sustainable.
