DEMI KIDS
[ENGLISH]
A project to express the identity of a new brand of children's clothing made from natural fabrics using only biodegradable materials in product packaging. The clothes are sewn by hand. Each model is unique. Clothing models are developed taking into account the age and preferences of the customer. My task was to reflect the individuality and character of the brand, the versatility of the child's soul and attention to the desire of the smallest, but demanding client.
[RUSSIAN]
A project to express the identity of a new brand of children's clothing made from natural fabrics using only biodegradable materials in product packaging. The clothes are sewn by hand. Each model is unique. Clothing models are developed taking into account the age and preferences of the customer. My task was to reflect the individuality and character of the brand, the versatility of the child's soul and attention to the desire of the smallest, but demanding client.
[ENGLISH]
А line of illustrations and complete packaging of goods was developed.Each item is individually wrapped in paper, craft box and craft bag. Each element of the package has a branded marking by printing on the package itself, or by sticking a sticker
[RUSSIAN]
Разработана линейка иллюстраций и полная упаковка товаров.
Каждый предмет имеет индивидуальную упаковку в бумагу, крафтовую коробку и крафтовый пакет. Каждый элемент упаковки имеет брендированную маркировку посредством нанесения печати на саму упаковку, либо стикер с логотипом
Каждый предмет имеет индивидуальную упаковку в бумагу, крафтовую коробку и крафтовый пакет. Каждый элемент упаковки имеет брендированную маркировку посредством нанесения печати на саму упаковку, либо стикер с логотипом
[ENGLISH]
The visual component has been worked out: the style of photo processing, typographic methods of interaction with the audience. Developed a social media promotion strategy.
The character's character and its reproduction on different media have been worked out, including his own character for clothing lines for boys and girls, seasonal models. Additionally, for pleasant bonuses for customers, a collection of unique postcards with a message and a way to care for products has been collected.
[RUSSIAN]
Проработана визуальная составляющая: стиль обработки фото, типографские приемы взаимодействия со зрителем. Разработана стратегия продвижения в социальных сетях.Проработан характер персонажа и его воспроизведение на различных носителях, в том числе собственный персонаж для линий одежды для мальчиков и девочек, сезонных моделей. Дополнительно для приятных бонусов для покупателей собрана коллекция уникальных открыток с посланием и способом ухода за изделиями.
[ENGLISH]
After the implementation, a photograph was taken of each element of the packaging and products in accordance with the recommendations to preserve the style and create recognition
[RUSSIAN]
После реализации проведена фотосьемка каждого элемента упаковки и продуктов в соответствии с рекомендациями для сохранения стиля и формирования узнаваемости
