Scarlett Musu's profile

'Young Luv' campaign | Instagram

Scarlett Musu
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brand identity Campaign Branding Campaign Design content creation Content Marketing graphic design instagram social media social media branding strategy design
Young Luv is a workshop run by Djirra for young Aboriginal girls, aged 13-18, to prevent violence against women and girls, and build personal and cultural strength. During covid lockdowns, Young Luv workshops moved online as in-person events had to be put on pause.

Djirra needed a campaign to transform their workshops into social media content, kick-start their online presence, bring together their community and show up for Aboriginal girls in new ways.

Brand identity • Content creation • Copywriting 
Campaign analysis • Communications & Engagement Strategy
brand identity Campaign Branding Campaign Design content creation Content Marketing graphic design instagram social media social media branding strategy design
brand identity Campaign Branding Campaign Design content creation Content Marketing graphic design instagram social media social media branding strategy design
brand identity Campaign Branding Campaign Design content creation Content Marketing graphic design instagram social media social media branding strategy design
brand identity Campaign Branding Campaign Design content creation Content Marketing graphic design instagram social media social media branding strategy design
This project was developed whilst working as the Design & Content Lead at The Equality Institute and developed in close collaboration with Djirra. The campaign ended in May 2021 - the account is now solely run by Djirra.​​​​​​​
💌 scarlettmusu@gmail.com
'Young Luv' campaign | Instagram
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Scarlett Musu's profile

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Scarlett Musu's profile
Melbourne, Australia

'Young Luv' campaign | Instagram

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