![Flying Troh Bu business cards among tree branch on a black background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a88db3170621999.6601443d81d8a.jpg)
Troh Bu - Buon Don is a fascinating destination that combines accommodations and culinary experiences in Dak Lak province, Vietnam. This location stands out for its indigenous culture and the colorful traditions of the E De people, who have lived there for centuries.
Troh Bu is known for its epic history of land discovery. The story is about a group of people who were searching for fertile land to escape from a severe and prolonged drought. They discovered a place surrounded by perennial streams, and while digging ponds to catch fish, they found a fountain with plenty of snakehead fish. It's like a gift from god, the villagers decided to settle down and establish a new village on this land, naming it Troh Bu - which means the valley of snakehead fish.
![Black and white brand moodboard inspired by Vietnamese culture and ethnic heritage.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14daec170621999.6601443d86309.jpg)
It was very important to me to create a brand identity that was not only aesthetically pleasing but also authentic and respectful to the rich and complex history as well as culture of the E De people. The history about the legend of the Snakehead Fish Valley, the E De's longhouse, and the art of traditional wood carving were particularly inspiring to me. These elements were incorporated into the brand image to reflect Troh Bu's unique identity and cultural heritage.
![Troh Bu logo in red background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff0b14170621999.6601443d83a2a.jpg)
![Troh Bu logo draws inspiration from the Snakehead Fish Valley and the E De's longhouse.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c87e2170621999.6601443d84bc8.jpg)
![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98d001170621999.66019eb722f8a.jpg)
![Troh Bu brand identity and stationery](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6612db170621999.66019eb7215b2.jpg)
![Troh Bu's logo typeface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bc53a170621999.66019eb72215e.jpg)
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![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de7016170621999.66019eb71e677.gif)
![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c87b6d170621999.64ecd4d50ca6c.jpg)
![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/612457170621999.6601aab5c4a5f.jpg)
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![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4126bf170621999.6601aab5c3752.jpg)
![culture hotel Logo Design restaurant vietnam visual identity brand identity branding traditional](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a6545170621999.6601aab5c248d.gif)
Client: TROH BU - BUON DON
Address: Buon Nieng 3, Ea Nuol, Buon Don, Dak Lak
Agency: IDEA BRANDING
Website: https://ideabranding.vn/
Logo & Brand identity design: Tram Hoai Bao
Special thanks to Mr. Hoang Tran for the finalized detail of TROH BU logo.
Year Published: 2022