The Mexica History Institute is a museum about the ancient civilizations from Mexico such as the Aztecs and the Mayans. This project is a brand identity system which consists of 6 icons which represent 6 exhibits found at the museum and a logo. Mock-ups were created for the brand, as well as patterns and other things the brand can use In their designs. The logo was created with the golden ratio in mind (the proportions of certain elements within the logo).

The target audience for the museum are people ages 18-45 (it is a family friendly museum) from the suburbs and urban areas. These people are middle-upper middle class.