Francesca is certain that the recipe to fulfill your dreams begins when we look inward with humility and find our inner sparkle. That sparkle that drives us to believe in ourselves and in our potential.
Francesca Maxera is more than just pastry. It is a brand that connects, a brand that speaks from the heart to make you believe in yourself and find that which ignites your soul.
And personally, it's a very special brand for me.
To my younger sister:
Fran, thank you for trusting my work and for allowing me to be part of this project. I'm sure that all the months spent on this re-branding will bear a lot of fruits. It fills me with pride to know that you work every day with a lot of love to keep fulfilling your dreams and to connect in a very special and genuine way with the people who are part of your brand. I will always be by your side to see you grow, I love you!
Francesca Maxera is more than just pastry. It is a brand that connects, a brand that speaks from the heart to make you believe in yourself and find that which ignites your soul.
And personally, it's a very special brand for me.
To my younger sister:
Fran, thank you for trusting my work and for allowing me to be part of this project. I'm sure that all the months spent on this re-branding will bear a lot of fruits. It fills me with pride to know that you work every day with a lot of love to keep fulfilling your dreams and to connect in a very special and genuine way with the people who are part of your brand. I will always be by your side to see you grow, I love you!
Branding, packaging and art direction: Alejandra Maxera @alemax__
Photography: Matias Ricketts @matiasrkphotography
Packaging production: Aizea Gráfica @aizeagrafica_
Francesca Maxera (Peruvian pastry chef): @francescamaxera
