Logo Redesign of 'CAFE COFFEE DAY'
(Indian coffee brand)
As Cafe Coffee Day(CCD) is a 'Hangout spot for the Youth', I wanted to showcase the power of coffee in bringing people together.
That's why I incorporated hands holding a cup of coffee, as we all know that 'a lot can happen over a cup of coffee'.
The coffee cups are placed in a triangular form like 3 dots, symbolizing unity and togetherness which means social interaction.
As the largest exporter of arabica beans, I included a bean behind the coffee cups.
And of course, I kept the dialogue box in the logo as it represents conversations - so enjoy your coffee with great conversations!
That's why I incorporated hands holding a cup of coffee, as we all know that 'a lot can happen over a cup of coffee'.
The coffee cups are placed in a triangular form like 3 dots, symbolizing unity and togetherness which means social interaction.
As the largest exporter of arabica beans, I included a bean behind the coffee cups.
And of course, I kept the dialogue box in the logo as it represents conversations - so enjoy your coffee with great conversations!
Colour Palette
Logo Design Process
•Hands holding cup of coffee
•Arabica bean
•Dialogue box
Some mockups to show you how the logo looks on coffee cups.
Current Logo and Redesigned Logo
