Brief - By analysing trends and contextual issues design a conceptual product for 10-15 years in the future for a brand of your choice.
In collaboration with four other designers, The Scout Association was analysed to uncover the core values which the Scouts represent - Fun, Friendship and Adventure. These core values were then investigated to ensure they (and in turn, the Scouts) will still be relevant in 2030. In order to do this, research into the issues society is likely to face in the coming years was carried out, hypothetically adapting the Scouts as a brand to ensure they are in a position to strive in the future.
This project led to a range of product design concepts to instill a sense of adventure in young people. The product portfolio is varied - with many different concepts. However, care was taken to ensure the product language remained consistent to the Scout brand.
The Product Concept - The AdventurePod
This concept encourages young people to explore their surroundings using gamification to ‘make the problem the cure’ - embracing technology as the facilitator for a fun adventure game.
The AdventurePod links with a smartphone app, challenging teens to complete active tasks in order to earn points to reveal, find and unlock an AdventurePod; earning a digital scout badge for doing so. The young Scout can then replace the AdventurePod in a location of their choice and challenge a friend to unlock it.