"The Gamification of Adventure" - The Scout Association
Brief - By analysing trends and contextual issues design a conceptual product for 10-15 years in the future for a brand of your choice. 
In collaboration with four other designers, The Scout Association was analysed to uncover the core values which the Scouts represent - Fun, Friendship and Adventure.  These core values were then investigated to ensure they (and in turn, the Scouts) will still be relevant in 2030.  In order to do this, research into the issues society is likely to face in the coming years was carried out, hypothetically adapting the Scouts as a brand to ensure they are in a position to strive in the future.
The Scout Association was analysed to uncover the core values which the Scouts represent - Fun, Friendship and Adventure.  These core values were then investigated to ensure they (and in turn, the Scouts) will still be relevant in 2030, repositioning them as a brand, taking future contextual issues into consideration.
 
This project led to a range of product design concepts to instill a sense of adventure in young people.  The product portfolio is varied - with many different concepts.  However, care was taken to ensure the product language remained consistent to the Scout brand.
Working in a team of five students, 5 product concepts were generated: each of which had to be designed to remain consistent to the Scout’s brand.  In order to achieve this, a set of CFM (Colour, Finish, Material) guidelines were established, in addition to product styling/aesthetic guidelines and a strict concept screening process.  This ensured a consistent product language could be applied to each concept, both visually and ideologically.
The Product Concept - The AdventurePod
This concept encourages young people to explore their surroundings using gamification to ‘make the problem the cure’ - embracing technology as the facilitator for a fun adventure game.  
The AdventurePod links with a smartphone app, challenging teens  to complete active tasks in order to earn points to reveal, find and unlock an AdventurePod; earning a digital scout badge for doing so.  The young Scout can then replace the AdventurePod in a location of their choice and challenge a friend to unlock it.
Each AdventurePod is hidden in a secret location of the previous finder's choice.
Once enough point's have been earnt through physical activity (e.g. 5km run = 50 points), the AdventurePod's location is revealed on a GPS map on the smartphone.  The Scout can then find the pod and unlock it through contact - using the smartphone as a key.
With a twist, the Pod can be removed and re-located in an area of the finder's choice.
*The Scout logo has been used with kind permission from The Scout Association.
* This is a conceptual product and is in no way associated with The Scouts
 
 
This project has been selected by Co-Innovate for exhibition at Made in Brunel 2014.
 
"The Gamification of Adventure" - The Scout Association
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"The Gamification of Adventure" - The Scout Association

The concept encourages young people to explore their surroundings using gamification to embrace technology as the facilitator of a fun adventure Read More
15
413
0
Published: