Indonesia is the largest archipelagic state in the world. Consisting of more than 17,000 islands, united as one country. This project showcases a designed concept for the Republic of Indonesia's branding and identity, incorporating the official national motto of the country, "Bhinneka Tunggal Ika", Unity in Diversity. The project aims to create a visual identity that is easy to recognize for people interacting with government organizations while preserving the brand diversity of the ministries' logos.
Identitas Visual Republik Indonesia
The purpose of the Identitas Visual Republik Indonesia is to apply a consistent design style to government organizations. This makes it easier for people to recognize that they are interacting with the government.
Main Logo
The Garuda Pancasila has been slightly adjusted allowing for a monochrome look. These variants can be used depending on the background colour of the object. There are two positional variants of the logo.
Logo in combination with government organizations
For a combination with government organizations, the vertical variant of the logo is used. The system consists of the national emblem of Indonesia the Garuda Pancasila, a separation line, the logo of the ministry and it's name. By incorporating all these elements, we ensure that people recognize that they are interacting with a government organization.
Websites
Each government website currently does not have a consistent look. This can can confuse users whether they are interacting with an official organization of the government. The government portal has been redesigned to ensure a consistent design across all organizations of the government. The website system consists of components that could be incorporated and customized depending on the needs of the organization.
Video graphics
The graphics used for videos incorporate the visual design system.
Patterns
Patterns inspired by Indonesia’s nature that mirror its majestic landscapes. Used throughout the identity creating a unified and harmonious look.
