Nomad's Comfort - brand identity of a travel agency

Nomad's Comfort 

The "Nomad's Comfort" is an original out-door project by the band Grot. As part of this project, the band performs for their fans in a more comfortable and cozy atmosphere in nature.  The target audience consists of young people aged 16 to 35 who are fans of the band and want to enjoy interacting with the musicians in a relaxed atmosphere in nature and preserve memorable experiences in their minds. I myself have been a fan of the band Grot since 2012.

Introduction 

The band Grot has announced a logo design contest for the "Nomad's Comfort" project. In the logo design, the band members wanted to reflect the phrase "A nomad has a home inside." 

Process

 I studied the "Nomad's Comfort" project on Instagram and was inspired by Dima Gerashchenko's photograph in a lotus pose, beautiful natural landscapes, and the songs of the band Grot. I had an idea to create a minimalist graphic symbol that combines three elements: the sun, mountains, and a river, symbolizing nature, as well as the image of a nomad in a lotus pose. All these elements convey the main idea of the project - "a nomad has a home inside, their homeland is everywhere with them."

Grot's merchandise

 I began to ponder why souvenirs and merchandise are highly valued by fans of the band. After all, they are not just objects but also a way to preserve memories of time spent with their favorite band. That's when an idea struck me: What if I captured the meanings of the lyrics from the band's songs in abstract forms? I developed three cool compositions, which I later used on official merchandise. Now, fans of the band will be able to feel even closer to their beloved music, and the souvenirs and merchandise will become even more precious to them!

Brand colors

 In journeys, one can not only admire beautiful views but also indulge in solitude with nature and feel part of a whole. I decided to express this sense of solitude through colors that I found in the photographs of the "Nomad's Comfort" profile on Instagram. Thus, the main three colors for each illustration emerged.

Result 

The project was part of a competition, and I decided to participate in it. My approach and the chosen direction of work received positive feedback from Vitaliy Yevseyev, but the logo and branding I proposed were not accepted. The participants decided to maintain consistency and similarity in the logos between the "Nomad's Comfort" project and the band Grot.  

Usually, when working on projects, if the presented version is not liked, we delve into why it doesn't fit and come up with a solution that could be more appealing. I continue to work until we achieve an excellent result. In the current competition, designers submitted their works without the possibility of receiving strong feedback, and the participants of the group reviewed the proposed options.