Brief
Design one new conversational print taking into account Cath Kidston’s brand values and print style. The print should be designed to be used across three of the product categories; Woman’s fashion, Woman’s Accessories and Home.
Concept
Based on the brands visual identity of the English heritage, a print will be designed on the theme of Proud To Be British.
Solution
Come rain or shine, summer time is by far the countries favourite time of year and what better way is there to enjoy the great outdoors then by having a splendid summer picnic. A conversational print will be designed on a lovely day out exploring the beautiful British countryside. A fresh, warm and vibrant colour palette will be used to reflect the Spring/Summer seasons.
Print Development
Print Design
Home Accessories
Woman’s Fashion & Accessories
Digital Promotion
Print Promotion