As the creative lead for Away&Co, a niche provider of global travel experiences, I was responsible for a wide range of tasks. I spearheaded the ideation process for the website's concept, ensuring that the design and layout were aligned with the brand's vision.

I also developed the branding principles to ensure consistency across all the brand's touchpoints, including social media platforms, email newsletters, and print materials.

Another aspect of my role was blog writing, where I created compelling and informative content that resonated with our target audience.

In addition, I was responsible for devising a social media strategy that focused on building a loyal following on various platforms. This involved developing engaging content, posting regularly, and fostering conversations with our followers.