Kerala's Toughest
Asian Paints Woodfinish
Background:
Asian Paints wanted to launch a new product of woodfinish that was resistant to extreme weather conditions - heat and rain.
Kerala, is a market where locals take pride in displaying their wooden furniture.
To launch this new product, we decided to put it against 'Kerala's toughest' - a fictional character - Mr Thadiveetal. The film brings out this with the help of a comical narrative:
Asian Paints wanted to launch a new product of woodfinish that was resistant to extreme weather conditions - heat and rain.
Kerala, is a market where locals take pride in displaying their wooden furniture.
To launch this new product, we decided to put it against 'Kerala's toughest' - a fictional character - Mr Thadiveetal. The film brings out this with the help of a comical narrative: