Experimental company rebrand and conceptual exploration for November 2012
The Virgin, Emirates and Jetstar sites I would have to say are the best out there but generally don't address the broader question of the overall travel experience. This raised a question after my return, where did the "love of the adventure" go from flying to exotic locations?
After looking through my photos I was tempted to think of the old nostalgia PAN AM images, there was a certain romance and sense of adventure for the experience when flying around the world now it's a matter pure moving from point A to B.
I wondered if PAN AM were still in business today in all of its former glory what would this brand look and feel like? I put together the follow as a bit of fun, just to see how a pre-digital brand would translate to today's modern ecosystem, it also gave me a good excuse to use some of the photos I've taken on my last holiday.