Penguin Ambience
Penguin Ambience aims to enhance the reading experience through a range of bespoke
and immersive products. The brand identity and products convey the values of accessibility, sustainability, and relatability – building upon core Penguin values. With sustainability in mind, each product has dual functions and is manufactured from paper allowing for minimum environmental impact. This includes a package that transforms into a display shelf,a dust jacket that converts into an ambient lamp and bookmarks that are scented to create an immersive atmosphere.
Penguin Ambience aims to enhance the reading experience through a range of bespoke
and immersive products. The brand identity and products convey the values of accessibility, sustainability, and relatability – building upon core Penguin values. With sustainability in mind, each product has dual functions and is manufactured from paper allowing for minimum environmental impact. This includes a package that transforms into a display shelf,a dust jacket that converts into an ambient lamp and bookmarks that are scented to create an immersive atmosphere.
When ordering a book from Penguin, readers now have the option to have a
personalised and curated box. This will contain the book itself and other merchandise
that they have ordered.
personalised and curated box. This will contain the book itself and other merchandise
that they have ordered.
Rather than just throwing the package away, the reader can turn the box into a display shelf to exhibit the new addition to their book haul. Alternatively, it can also be used to store other bookish merchandise when not in use. Through a QR code in the box, readers can also access the Penguin Ambience app.
As many readers treasure their books, dust jackets are a wonderful choice to protect
the pages. These fine, opaque covers also be customised with a classic quote chosen
by the reader.
the pages. These fine, opaque covers also be customised with a classic quote chosen
by the reader.
Keeping sustainability in mind, this cover can be transformed into a cosy, ambient lamp. By manipulating the dust jacket and with the addition of a phone flashlight, the user can create a bedside lamp to set an inviting mood for their reading experience – a convenient and eco-friendly addition to any bookish merch collection.
To immerse themselves into stories, readers can be greeted with wonderful scented bookmarks. These come in a range of different scents to truly make stories come alive – imagine walking through an evergreen forest or being sprayed with salty sea mist!
These can be ordered to the reader’s preference of scents such as lavender or charcoal but can also be curated to match a book’s environment and story. These can also be ordered with a particular quote from a classic novel to make the item even more personal.
As the reader progresses through a book, the scent will be absorbed to the pages.
The reader may now associate the story with this smell, creating a truly memorable reading experience.
The reader may now associate the story with this smell, creating a truly memorable reading experience.
