WhatsApp Carousel Videos
The objective of this project was to create a series of short, engaging videos (up to 30 seconds) for a LinkedIn campaign aimed at promoting the use of WhatsApp Business Messaging. To ensure the videos were accessible to a wide range of audiences - from those unfamiliar with the topic to those with advanced knowledge.
They are perfect for a Carousel campaign.
The best part?
They're completely flexible and can be mixed and matched to fit your specific messaging needs.
At each level of the campaign, you can choose from a variety of videos that convey the right message to your audience. This customization allows you to effectively reach potential customers with tailored content that resonates with them.
LEVEL 1 - Awareness
To structure the campaign, I proposed breaking the videos down into different levels, while still allowing for flexibility in selecting appropriate content for each level. In Level 1, "The Awareness," I created two videos that provided an easy-to-understand overview of the benefits of WhatsApp Business Messaging and highlighted relevant statistics to attract potential customers.
LEVEL 2 - Use Cases
In Level 2, I delved deeper into different use cases of interactive messages, with six videos that showcased the versatility of the platform.
LEVEL 3 - Chatbot
Level 3 focused specifically on chatbots and demonstrated how to effectively implement them within WhatsApp.
LEVEL 4 - Outro
For Level 4, I developed two videos that explored WhatsApp-related topics in more detail, offering valuable insights for viewers with a higher level of understanding.
Overall, my goal was to create a comprehensive, engaging, and customisable campaign that would effectively promote the benefits of WhatsApp Business Messaging to a broad audience.
