If pizza was a love language, it would be called Marco's Pizza. I repositioned Marco's Pizza as the ultimate pizza for pizza lovers. I overhauled their brand look and feel and how they spoke about their pizza to the truly pizza obsessed. Under my creative direction we created a new tone that was beyond punny, to more clever. Creating Marco-isms that were not just true about the pizza category but were specific to the Marco's Pizza differentiators in quality ingredients, savory taste factors and crave appeal. I created a new look and feel to match the new brand swagger. This strategy helped the brand go from a mom and pop shop to a national brand, staged to compete with the big 4 QSR pizza chains. I worked to simplify their typography, art direction and layouts, introduced a new modern font, a color palette that stands out, as well as a unique ownable illustration style.
360 Campaign Included:
Broadcast, Mnemonic Device, Steaming Audio, Website, OOH, Swag, Giftcards, Digital Display, CRM, Paid and Organic Social, Tiktok, Animated Menu Loops, Instore Signage, Box and Boxtoppers,
Broadcast, Mnemonic Device, Steaming Audio, Website, OOH, Swag, Giftcards, Digital Display, CRM, Paid and Organic Social, Tiktok, Animated Menu Loops, Instore Signage, Box and Boxtoppers,
