Hey there!

Please join me on an exciting adventure as I share my personal journey of creating Hackatron, our beloved MicroStrategy mascot. 

The exciting debut of Hackatron took place at MicroStrategy World 2023, our renowned global event that brings together professionals from all corners of the world. The response was nothing short of phenomenal, with attendees expressing their admiration for the character's design and how it beautifully embodied our company's culture and values.

Read full story : The Making of MicroStrategy Mascot — Hackatron

During the event, Hackatron stole the spotlight, as attendees eagerly lined up to take photos with the larger-than-life 8-foot-tall poster, the vibrant neon banner, and the immersive 3D photo booth. Our Hackatron toys also became a sought-after souvenir, with many attendees happily taking them home.