"My first ride was in a Meriva"
was a social media event held by Opel throughout March 2014.
A small number of families waiting for a child was selected through social networks.
When the day came to give birth to their child, Opel sent a Meriva and a driver
to pick them up at the hospital and give the babies their first ride home.
I was hired to illustrate the story in advance
and they made a brief children's book with my drawings,
which was sent to the press to get some coverage.
Right at the bottom of this you can find a video explaining the whole thing.
Well, if you can understand Spanish anyway.
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8d9ef117028241.562b4afa61a46.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e31b0817028241.562b49e36d11e.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d65f7717028241.562b4a12a4a9b.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6fdff717028241.562b4aa09b25d.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c8b31e17028241.562b49e399f4a.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/00225917028241.562b4b391c04d.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4e736c17028241.562b4aa0a6897.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6e176917028241.562b4b38a4d4f.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b2e90c17028241.562b4b385ee35.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ab6e7617028241.562b49e29d895.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2d58cb17028241.562b4a7a1214d.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/08c03717028241.562b4aa0e8ac1.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/97fabf17028241.562b49e3a8a01.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1c17d417028241.562b4b39990ac.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6b5b8417028241.562b4a7a1d319.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b70d1b17028241.562b4afa94df9.jpg)
![opel Meriva car social media children's book ride First Ride baby family case studio Tapsa public relations](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d5901917028241.562b4aa0f1bb4.jpg)