Sprint's business-to-business side wanted to consolidate all of it's various offerings into one cohesive business model. I led the creation of Sprint Panorama from renaming, to branding and advertising. The goal was to create a look based around drop-caps that was clean, smart, and versitile, and showcased Panorama as being a company that can tackle a wide-range of tech ploblems in different industries. It was also a joy to get to work with Jing Zhang for lettering.
